Mobile Advertising
Now that mobile sites have been around for some time now, some are attracting millions of page views on a monthly basis. The mobile space offers far more focused targeting of advertising campaigns than other forms of advertising and realtime reporting to gauge the success of these campaigns means you can see the results immeadiately in most cases.
Listed here are companies helping mobile internet sites to generate revenue from advertising and also giving interested parties the tools to advertise their products to mobile phone users.
- Admoda.com : Admoda allows brands to tap into the enormous volumes of off-portal WAP traffic in order to run highly targeted campaigns whilst allowing WAP site owners to monetise their traffic. The system incorporates cutting edge Ad Serving and Ad Management Technology, and, with a publisher network delivering high volumes of global WAP traffic, Admoda gives advertisers an unrivalled opportunity to reach their target market on mobile. Admoda has some of the world’s highest traffic off-portal WAP sites ready to take ads, and currently has a WAP publisher network delivering over 12 Million WAP impressions per day.
- Mobileplay : Mobileplay is a pioneering advertising network for mobile content, ideally poised to take advantage of the explosive growth in mobile marketing. Its fast-growing, wide-ranging network includes news, games, applications, web content and location-based services for PDAs, smartphones, BlackBerries and Java-enabled phones.
- AdMob.com : AdMob is the World’s first pay-per-click mobile advertising marketplace. If you want to sell advertising slots on your mobile site AdMob will help you do this quickly. If your looking to market your services to the mobile generation, you can create Ad campaigns very easily using AdMob’s online tools. If you want to run targeted adverts on Click4WAP you can find details on how to go about it here. You can manage it all online! Note : for advertisers this system can be very effective at targeting your ads to very specific mobile users for very little compared to other pay per click solutions. for content providers wishing to monetise mobile traffic, the amount of available inventory used by AdMob depends entirely on whether your sites user profiles match those of any campaigns being run by advertisers on the system.
- Mophap : MoPhap has created one of the mobile industries most robust WAP ad servers, delivering more ad formats then any other ad server in mobile. The Ad server can be integrated in to a publishers WAP site in under 24 hours enableing instant ad revenue potential.
- Third Screen Media : Third Screen Media is a marketing technology company that enables advertising for mobile phones and wireless devices. Third Screen Media created the TSM Network, the world’s largest, single-source mobile ad network and developed MADX, the only web-based, mobile ad management and delivery platform that connects advertisers, publishers and carriers.
- ScreenTonic : ScreenTonic deploys the most comprehensive and innovative technological solutions geared towards mobile advertising. STAMP™, its proprietary technology platform, is comprised of a scalable, custom-designed Ad manager and Ad server. ScreenTonic delivers the full scale of mobile advertising services, including ad serving, ad management and mobile media sales activities.
- Vindigo : Vindigo is unique as the only mobile media publisher with advertising opportunities on every platform and across all the tier-one U.S. carriers.
- JumpTap : The JumpTap Advertising Suite provides marketers with the unprecedented ability to reach the right mobile consumers with the right message at the right time and place. By combining search knowledge with mobile targeting abilities, JumpTap provides marketers with more targeted inventory for performance-based search and graphical advertisements. The JumpTap Advertising Suite presents pay-per-click, pay-per-call and cost per impression (CPM) based advertisements in both a mobile search and mobile portal experience.
- MADS mobile ad network : MADS advertising network is an eco-system that sources ads from advertisers and delivers them through a network of mobile sites, applications and games to consumers anywhere. Today, the MADnetwork has more than 10.000.000 mobile impressions per month and is expected to grow to 100.000.000 impressions per month before the end of 2006.
- Google : Reach mobile users searching Google from a mobile device. Connect with this growing network of users when they are on the go! Your mobile ads will help users find exactly what they are looking for, at just the right moment. If you’re registered with Google Adwords you can just login and look for this new feature to your account. If not just register to start building your Google mobile ads campaign now.
Please use the comments below to make any other suggestions for inclusion in the category.